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Why have a graphic standard?

Standardized visual elements help maintain a strong identity for Ñî¹óåú´«Ã½ÊÓƵ as a leading national institution. A consistent approach to visual identity also allows Ñî¹óåú´«Ã½ÊÓƵ to produce fewer alternative versions of materials. For example, it is more efficient to use one letterhead and envelope rather than one for each department and office on campus. It not only minimizes waste, it also saves time and money as well. 

Using official visual elements

The graphic standards identified here are official visual elements used for university communications. Graphics have been registered and copyrighted so no individual or organization may represent Ñî¹óåú´«Ã½ÊÓƵ without permission.

Official materials are designed and produced by the Office of Communications. Staff and faculty may download logos and templates for official university business.

Official Visual Elements

Find official visual elements for your communication needs below. 

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Download logos for Ñî¹óåú´«Ã½ÊÓƵ, Ñî¹óåú´«Ã½ÊÓƵ Athletics, µþÂáö°ù°ì±ô³Ü²Ô»å±ð²Ô, Ñî¹óåú´«Ã½ÊÓƵ Community Music School, and more.  

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Download templates for your university email signature. Instructions for Macs & PCs are included. 

Business Cards 

See your official Ñî¹óåú´«Ã½ÊÓƵ business card. 

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See your official Ñî¹óåú´«Ã½ÊÓƵ nametag. 

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Learn more about how to format Ñî¹óåú´«Ã½ÊÓƵ letterhead. Contact the Office of Communications to have official university-approved letterhead printed. 

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Where you are presenting on behalf of the university at a conference or simply sharing data with your team, you can download a custom Ñî¹óåú´«Ã½ÊÓƵ PowerPoint template.  

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Download templates and discover the best practices used to design your event poster.  

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Like color and logo design, fonts (or typography) are also used to identify and distinguish an organization. Used consistently in all university communications, typography assures that Ñî¹óåú´«Ã½ÊÓƵ is easily and quickly recognized. 

Color Palette 

Ñî¹óåú´«Ã½ÊÓƵ colors are as unique and distinctive as the logo. The university’s color palette features primary and complimentary colors and can be used in collateral materials, on website pages and presentations to visually enhance the Ñî¹óåú´«Ã½ÊÓƵ identity.  

Canva Account

Do you frequently use Canva to make posters, banners, or other communication assets for your office on campus? Contact Deanna Kolell (deanna.kolell@lawrence.edu) to get started.